Google Search Lead Ads Campaign Case Study for Accounting & Book Keeping Firm in UAE.
Niche : Accounting & Book Keeping 🧾
Location : United Arab Emirates 📍
Problem Statement
Thural Accounting and Bookkeeping Firm, based in Dubai, faced the challenge of acquiring high-quality leads for its business. The client’s primary objective was to get maximum lead conversions while ensuring click fraud prevention and lead nurturing optimization. Thural approached my team to devise a foolproof strategy to fulfill its objectives.
Campaign Analysis
After thoroughly understanding Thural business goals and target audience, I and My team proposed a Google Search Lead Ads Campaign. We created and optimized the campaign from 26th December 2022 till 26th May 2023 to generate high-quality leads and optimize them for remarketing.
The lead ads campaign for Thuraya focused on promoting their services, particularly those that were relevant to their target audience. My team and I created this campaign to target potential customers who were previously interested in accounting and bookkeeping services.
To ensure click fraud prevention, the ads were directed towards genuine leads, and we monitored the campaign closely, preventing click fraud activities. We optimized the leads further by nurturing them with highly-targeted remarketing ads, increasing the probability of conversion.
Metrics and Data
The Google Search Lead Ads Campaign yielded impressive results for Thural, generating revenue of 351,000 AED in just five months.
Here are the key metrics for the campaign:
– Ad Cost: AED 31,000 – Conversions: 148 – Conversion Value: AED 351,000 – Cost per Conversion: AED 209 – ROAS (Return Over Actual Spend): 11.3 (1300%) – ROI (Return on Investment): 10 (1000%) – Cost per Lead: AED 209
Our strategy for Thural made them see an impressive ROAS (Return Over Actual Spend) of 11.3, bringing them a revenue of AED 11.3 for every AED 1 spent on the campaign.
Furthermore, the ROAS resulted in an ROI (Return on Investment) of 10, with revenue generated being ten times the cost of the campaign. The cost per lead was also maintained at AED 209, which was efficient for the high-quality leads generated.
Results
The Google Search Lead Ads Campaign helped Thuraya Accounting and Bookkeeping Firm gain visibility and attract high-quality leads efficiently. The campaign generated 148 leads that were relevant to Thuraya’s business and were interested in their services.
With click fraud prevention and optimized nurturing of leads, Thuraya’s online presence was increased, resulting in increased brand awareness and a higher probability of conversion.
The campaign’s impressive ROAS of 11.3 demonstrates the effectiveness of Google Search Lead Ads in generating high-quality business leads while maximizing their ad spend. The ROI of 10 further solidifies how effective our strategy was for Thural.
Conclusion
Thural Accounting and Bookkeeping Firm’s objective of acquiring high-quality leads was fulfilled through our Google Search Lead Ads Campaign, generating them a revenue of 351,000 AED in just five months. The campaign’s strategy focused on click fraud prevention and lead nurturing optimization, which resulted in high-quality leads relevant to the client’s business.
Our approach to Thural problem demonstrates how Google Search Lead Ads Campaigns can help businesses generate high-quality leads while optimizing their ad spend. My PPC strategies can help companies like Thural achieve their goals, increasing their online visibility and generating revenue.
If you want to take your business to these super heights, let’s connect and talk about fueling your business growth like this.
Web: ShariqAds.com
Email: Ask@shariqAds.com
